Who we are

Our Firm

Apex Tax & Financial was built to bring a modern, advisory-first approach to small business tax & accounting.
We combine clean data, proactive tax strategy, and clear communication to support confident decision-making year-round.

Our Mission

To empower business owners with financial clarity, reduce tax stress, and become a long-term partner in growth.

Our Values

  • Accuracy: Your numbers should always be right.

  • Clarity: No jargon. No surprises.

  • Proactivity: Planning ahead saves money.

  • Security: Your data is always protected.

  • Partnership: We’re here for you year-round.

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Meet the Team

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Jennie Steinmetz, CPA

Founder

Jennie is a Rapid City native. She is a seasoned accounting professional with more than 16 years of experience in tax strategy, accounting systems, and financial advisory for small businesses. Born and raised in the Black Hills, Jennie graduated from Central High School before earning her Bachelor’s degree in Business from Colorado State University.

Immediately after graduation, she entered public accounting, where she quickly discovered her passion for helping clients understand their financial landscape and make confident decisions. Jennie is known for her ability to create practical tax strategies tailored to each client’s unique situation and for guiding entrepreneurs through the early stages of building and growing their businesses.

Throughout her career, she has developed a reputation for clarity, accuracy, and a hands-on advisory approach. Jennie’s mission is to empower business owners with the financial insight they need to operate with confidence, minimize tax burdens, and achieve long-term success.

Contact us

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